출처 : SONOW
LG Electronics announced on September 17 the signing of an exclusive AI appliance supply contract with Century Communities, one of America's top 10 homebuilders, running through 2029. This partnership positions LG to supply refrigerators, washing machines, dryers, dishwashers, and ovens for tens of thousands of new homes across the United States.
Second Major Builder Partnership Accelerates B2B Market Expansion
This contract represents LG Electronics' second major partnership with a leading US homebuilder, following last year's agreement with Lennar, America's second-largest construction company. The successive partnerships demonstrate LG's successful penetration of the American B2B home appliance market.
Century Communities confirmed the four-year contract duration with supply beginning in the fourth quarter of 2025. LG Electronics will utilize its dedicated 'LG Pro Builder' sales and service organization to provide customized appliances considering customer lifestyles, housing structures, terrain, and climate conditions.
The company plans to differentiate customer experiences through high-efficiency appliances certified by the US Environmental Protection Agency's 'Energy Star' program and services based on the 'LG ThinQ AI' home platform.
Remarkable Growth Performance in Builder Business Segment
LG Electronics' US builder business has shown steep growth trajectory. First-half 2025 builder segment revenue increased more than 70% compared to the same period in 2024, and approximately 2.5 times compared to the same period in 2023. The company recorded 64% growth in 2024 compared to the previous year.
The US B2B home appliance market represents approximately $70 billion (96 trillion won), accounting for 20% of the total appliance market. While B2B markets maintain high entry barriers due to comprehensive evaluation criteria including business stability, product durability, and maintenance capabilities, they offer advantages of stable large-scale revenue through sustained partnerships.
Strategic Expansion into Commercial Laundry Markets
Beyond the builder market, LG Electronics has achieved consecutive successes in commercial laundry appliances. Following last year's partnership with 'Wash', America's second-largest laundry solution company, this year the company began supplying products to 'CSC Serviceworks', the nation's leading laundry solution provider.
LG plans to expand its large-capacity commercial laundry appliances 'LG Professional' into North American and European markets within the year. This diversification strategy demonstrates the company's comprehensive approach to B2B market penetration across multiple sectors.
Market Position Strengthening Through Quality Recognition
Jung Gyu-hwang, LG Electronics North America Regional President and Executive Vice President, stated that This represents meaningful achievement proving once again the excellent performance, quality, and brand reliability of LG appliances. Going forward, we will further solidify our position within the US B2B home appliance market.
The partnership validates LG's strategic focus on premium, technology-integrated appliances that meet the demanding requirements of professional builders and commercial clients. The company's emphasis on AI integration and energy efficiency aligns with current market trends toward smart home technologies and environmental sustainability.
Long-term Strategic Implications for US Market Presence
The Century Communities partnership strengthens LG Electronics' position in the competitive US appliance market through direct integration into new home construction. This approach bypasses traditional retail channels while establishing long-term customer relationships from the point of home purchase.
The exclusive supply arrangement provides LG with predictable revenue streams while offering Century Communities consistent product quality and service support. This model of builder partnerships represents a strategic shift toward B2B relationships that provide market stability and growth potential in the dynamic US housing market.
Success in securing major builder partnerships positions LG Electronics to capitalize on continued US housing construction growth while establishing the foundation for sustained market share expansion through 2029 and beyond.