출처 : SONOW
Meta accidentally revealed its next-generation smart glasses in a leaked video on September 15, showcasing advanced AI features including heads-up display navigation, real-time translation, and revolutionary wrist-based text input that positions the device as a potential smartphone successor ahead of Meta Connect 2025.
Ray-Ban Display Model Features HUD Technology for September 17 Launch
According to UploadVR, Meta's official YouTube account briefly published then deleted footage showing the unannounced Meta Ray-Ban Display
model equipped with a heads-up display (HUD) on the right lens. The demonstration video revealed users receiving message notifications, following cooking recipes, translating foreign text, and accessing map-based navigation through the AR interface.
The leaked footage also showed the Oakley Meta Sphera
with center-mounted camera and updates to existing products including the current Ray-Ban Meta Glass and sports-focused Oakley Meta HSTN models developed in partnership with EssilorLuxottica.
Electromyography Wrist Band Enables Text Input Without Voice Commands
The most innovative feature demonstrated involved finger-based text input using Meta's surface electromyography (sEMG) wrist band technology, published in Nature journal in July 2025. The device captures minute electrical signals generated when users write with their hands, converting these movements into digital text input.
The wrist band technology also enables music playback control and display management, addressing the limitation of existing Ray-Ban glasses that rely solely on voice commands.
Meta's Nature Journal Research
This advancement represents a significant leap from current models that depend entirely on audio interaction, potentially making the glasses more practical for public use scenarios.
$800 Pricing Strategy Targets Mass Market Adoption Over $1,000 Predictions
Industry analysts now expect the HUD-equipped glasses to retail around $800, significantly lower than initial $1,000+ predictions. This strategic pricing aims to compete directly with smartphone costs while leveraging EssilorLuxottica's global retail network for maximum consumer accessibility.
Meta's commitment to the Ray-Ban brand partnership, despite previous design conflicts that temporarily halted collaboration, demonstrates the company's focus on mainstream adoption. The July 2025 acquisition of 3% EssilorLuxottica stake for approximately $3.5 billion further solidifies this retail distribution strategy.
Three-Fold Sales Growth Signals Market Readiness for AR Integration
EssilorLuxottica reported Meta glasses sales increased over 300% year-over-year in July 2025, indicating growing consumer acceptance of smart eyewear technology. Meta has systematically evolved from the basic camera and audio functions of 2021's Ray-Ban Stories to current AI-integrated models.
The company envisions these smart glasses as personalized intelligent assistants
that provide contextual advice and real-time situational awareness. This positioning represents Meta's broader strategy to establish platform independence from Apple and Google ecosystems while advancing toward super intelligence
integration in everyday wearable devices.
Meta plans official product announcements during the Meta Connect 2025 event on September 17, where the leaked devices will receive formal unveiling alongside the company's expanded AR and metaverse roadmap.